Teo Ser Lee is Singapore's pioneer in etiquette and protocol services. Ms Teo is trained and certified by The Protocol School of Washington where she specializes in Corporate Etiquette & International Protocol. She is also a qualified Colour & Make-up Artist, Personal Stylist and Image Consultant as well as an associate of APICSA (Association of Professional Image Consultants of South Africa).

      She caters to mid and top level executives who wish to enhance their self-confidence, heighten their communication skills, outshine their competition and increase their bottom line. Customised seminars are geared to educate, motivate and meet the needs of today's busy executives.

      Besides giving personalized trainings to top level executives of multi-national corporations, she also conducts trainings in the finer points of etiquette, protocol and projecting a professional image. Some of her clients include Singapore Power, Singapore General Hospital, Carlson Marketing Group, Reed Exhibitions, Raffles Holdings, MediaCorp Radio, UOB Bank, DBS Bank, OCBC Bank, Bangkok Bank, Ministry of Home Affairs, Ministry of Defence, Genting Highland Resorts, SMU, NTU, NUS, ITE, Singapore Sports School, Singapore Press Holdings Ltd, Social Development Unit, Philips Electronics Singapore Pte Ltd, NTUC Income Insurance, International SOS Pte Ltd, Tetra Pak Asia, among many others. She was also the trainer for Ms Singapore / Universe 2004 and Mr / Ms Teens 2004.

      Ms Teo has been featured in several major newspapers and magazines, amongst them are The Straits Times, The Sunday Times, The New Paper, Today, Streats, Lianhe Zaobao (Chinese newspapers), Lianhe Wanbao (Chinese newspapers), Her World, Elle magazine, Simply Her and many others.

      Ms Teo has a Bachelor of Accountancy degree from National University of Singapore and started her career as an external auditor with the then Ernst & Whinney. She has more than 12 years' experience in the hospitality industry, specializing in marketing and corporate communications. She has held management position with Singapore Airlines, providing services to high valued customers and was also General Manager, Corporate Communications for Samsung Electronics, handling media relations, publicity and promotions for all the company's products.

Amongst her achievements are 5 beauty titles;

• Ms Singapore/International,
• Ms Singapore/World
• Ms Singapore/Globe
• 1st Runner-up of Ms Queen of the Midnight Sun (International pageant)
• Ms Friendship/Globe (International Pageant)

      As the ambassadress of Singapore, she has traveled extensively round the world gracing occasions, raising funds for charity and representing Singapore in international pageants.

      Ms Teo is also currently a part time drama artiste with MediaCorp Television and also a radio guest presenter with MediaCorp Radio.

     张思丽小姐是新加坡礼仪和礼宾服务的先驱者。她不但获得华盛顿礼仪学院的培训和认可，公司礼仪和国际礼宾也是她的专长。除此之外，思丽也是一位合格的颜色及化妆师，造型师和个人形象顾问。她也是南非专业形象顾问协会的会员。

      思丽协助中高层管理人员提高他们的自信心，增强他们的沟通技巧，从而提高竞争能力，增加其极限性及促进人脉关系。她成立专项研讨会的目的是为了教育，激励和协助现今繁忙的行政人员。

      除了为跨国公司的高层管理人员提供个性化的培训，思丽也在礼节，礼仪和树立专业形象方面提供指导。她的客户来自各界人士，包括新加坡电力公司，新加坡中央医院，卡尔森营销集团，励展博览集团，莱佛士控股，新传媒电台，大华银行，星展银行，华侨银行，泰国盘谷银行，内政部，云顶高原度假村，新加坡管理大学，南洋理工大学，新加坡国立大学，技术教育学院，新加坡体育学校，新加坡报业控股有限公司，社会发展股，飞利浦电子新加坡私人有限公司，职总英康保险，国际sos救援有限公司，利乐包亚洲等等。除此之外，她也是2004年新加坡/宇宙小姐及2004年男女少年选美赛参赛者的训练导师。

      思礼常受邀于各大媒体的采访，她曾是国家电视台的专访对象，也曾出现于各大报章和杂志的报道里，如：海峡时报，星期天时报，新报，今日报，联合早报，联合晚报，HerWorld，ElleMagazine，Simply Her杂志等。她也经常为一些杂志和报章撰稿，分享她的顾问心得。

      思丽拥有新加坡国立大学会计系学位。她的职业生涯始于外部审计师，并在酒店管理业拥有12年的丰富经验。她专门从事市场营销和企业通讯的工作。思丽曾任职于新加坡航空公司的管理层，也担任过三星电子公司企业公关部的总经理，负责培训为高端顾客提供专业服务的服务团队，良好的处理与媒体的关系，宣传及营销公司产品和推广活动。身为新加坡的女亲善大使，思丽经常到世界各地参与慈善活动，进行慈善筹款等善举。她总共代表新加坡参加五个国际选美赛，成绩辉煌。

张思丽小姐参与选美赛时所获得的成就和荣衔：

• 新加坡国际小姐
• 新加坡世界小姐
• 新加坡环球小姐
• 午夜太阳皇后小姐亚军（国际选美）
• 环球友谊小姐（国际选美）

      在2008年年底，思丽受邀到北京的香格里拉饭店，为胜地集团的中高层执行人员举办了公司礼节，餐桌礼节和专业形象的培训指导。她也曾在上海复旦大学为当地多家跨国公司的总裁主持了一个名为`如何突出专业形象`的座谈会。目前，思丽偶尔也客串于新传媒电视剧演出和电台节目主持。